New opportunities
For Xseed customers, the backbone of CRV means they will benefit from gaining access to CRV's breadth of genetic products and technological know-how in the field of dairy and beef breeding. Roy Dixon, managing director, shared owner and representative of the shareholders of Xseed said: "Because CRV is one of the international leaders in cattle improvement we will be able to provide South African farmers with access to advanced Holstein and Jersey breeding programmes for free stall as well as grazing systems. South African dairy and beef farmers will benefit at an early stage from the investments already made in new technologies, such as genomics for example."

Strategic importance
The market circumstances in South Africa fit the activities and strategy of CRV very well, according  to  CRV's  CEO  Roald  van  Noort.   He said:  "The South African farmers are real

enterpreneurs and used to reacting quickly to changing circumstances. We share their focus on high quality products and aim for progress in the widest sense. That is why we are very pleased to be able to further strengthen our relationship with Xseed's current team and customers. We want to support cattle breeders in the realisation of their goals while at the same time providing them with the high standard of service that they are used to." CRV sees the acquisition of Xseed as an important step in the further development of the company in a consolidating breeding industry. Steps like these enable CRV to develop innovative and targeted farm solutions, as well as make them more accessible to breeders in many countries.